What is marketing automation and how could it help grow your business?

What is marketing automation?  Marketing automation is the process of using software and techniques to automate marketing communications and workflows. It is often used to automate routine tasks, and minimises the need for human action to generate communications. Typical marketing automation activities can include automated emails, behavioural targeting (web activity), retargeting advertising and lead prioritisation … Continue reading What is marketing automation and how could it help grow your business?