All businesses, regardless of size, sector or whether they’re B2B or B2C can benefit from CRM.

A business can function without a CRM of course, but its growth potential will be stunted and it may find it hard to compete against competitors who invest in CRM technology to leverage their data to drive sales growth.

The question should really be ‘What type of CRM does my business need?”. Every business is unique and had differing needs. For some, a simple sales CRM will suffice. For larger more complex operations a more complex sophisticated CRM system is required.