We always advise that businesses adopt robust data management processes if they don’t already have them, as data is one of the company’s most valuable assets in this increasingly data-driven world.

As we deal with many smaller businesses, it is often their first venture in data management and CRM. Therefore, purchasing a new CRM is a high investment and a considerable risk to the business.

A CRM is only good as the data inputted to it, whether manual or automated, so businesses must ensure the data they import into their new CRM is top quality.

There are several ways a business can maintain a healthy database to ensure GDPR compliance and quality sales and marketing activity.