CRM technology is incredibly beneficial in today’s data-driven world, as it gives companies the power to manage and leverage their lead and customer data more effectively.

It can often be the key to unlocking a business’s untapped growth potential and giving it that all-important competitive edge.

In short, it helps sales function better manage their sales pipeline. It helps sales teams prioritise work and focus on activities that will deliver greater sales results.

CRM marketing tech assists the sales team by attracting, nurturing and converting leads better, and customer service platforms can transform the customer experience.

Modern CRMs help businesses keep pace with customer demand and expectations as today’s consumers are accustomed to and expectant digital interaction with their suppliers and retailers.