CRM stands for customer relationship management and is software specifically designed to better manage customer data and communications.

CRM now has a far broader function than merely being a place to log customer details and log the odd communication.

In today’s hyper-digital world, the smartest CRM software solutions take customer communication and lead management to a new level and can be the missing piece to sustainable business growth.

Modern CRMS help businesses leverage their customer data and marketing CRMs are all about intelligent data analyses, smarter comms and better sales pipeline management.

Learn more about the CRM basics in this episode of RocketPod.