Marketing automation is the use of technology, skills and tools to manage marketing processes and multichannel campaigns by automating actions and communications and tailoring these communications to the exact needs of the audience.

This hyper-personalised approach helps nurture and convert leads as well as strengthen existing customer relationships. Marketing automation activity can include email marketing, surveys, lead magnets and social media automation. There are countless marketing automation software solutions on the market, but when it comes to users of Dynamics 365, we feel ClickDimensions offers the best-in-class software with powerful analytics and expert support.